Rolex 28mm

The Rolex 28mm watch is the modern embodiment of feminine grace and contemporary style. As the current standard for the iconic Lady-Datejust collection, this size offers a slightly bolder presence than its 26mm predecessor while maintaining a classic, elegant profile. Perfect for the modern woman, the womens Rolex 28mm strikes an ideal balance between a statement piece and a timeless accessory, making it one of the most popular choices in the Rolex lineup today.


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The Rolex 28mm is a cornerstone of the modern women's collection. Explore our other curated categories to find the perfect timepiece for your wrist.


The Rolex Lady-Datejust 28: A Modern Classic

In the world of luxury timepieces, the 28mm watch size has become a modern sweet spot for ladies' watches, and the Rolex Lady-Datejust 28 is its leading example. This model replaced the historic 26mm size, offering enhanced legibility and a more contemporary feel without sacrificing the delicate proportions that define a women's watch. The Rolex 28 is exclusively available in the Lady-Datejust line, serving as the canvas for the brand's most exquisite combinations of materials and dials.

Pricing and Authenticity for Your Rolex 28mm

The price of a Rolex Lady-Datejust 28mm depends on the materials and features, starting from around $7,500 for a stainless steel model and exceeding $40,000 for solid gold versions with diamond bezels. As these are current models, they represent a sound investment in enduring style. At Luxury Watches USA, every 28 mm watch is guaranteed 100% authentic, backed by our warranty, and delivered with fast, insured U.S. shipping.


Frequently Asked Questions

The primary Rolex model featuring a 28mm case is the Lady-Datejust. Rolex designated this size as the modern standard for their quintessential women's watch, offering it in a vast array of materials and dial configurations.
Yes, a 28mm watch is considered an ideal size for most women's wrists. It provides a noticeable presence and better legibility than the vintage 26mm size, yet remains elegant and distinctly feminine, making it perfect for both daily wear and formal events.
The cost of a Rolex 28mm Lady-Datejust varies widely. A stainless steel model typically starts around $7,500, a two-tone "Rolesor" model starts near $10,000, and solid 18k gold or platinum models, especially those with diamond dials or bezels, can cost upwards of $25,000 to $45,000.
The primary difference is the case diameter. The 28mm is the modern replacement for the 26mm, offering a 2mm larger face for a more contemporary look and improved readability. Additionally, all 28mm models contain newer-generation movements with enhanced performance and a longer power reserve.

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